Client Work

Hook Strategy works with clients across the spectrum of sizes, lifestages and categories, unified by strategic ambition and collaborative intent.

From not-for-profits to media companies, from agencies to marketing leaders, we bring strategic clarity that helps organisations to progress.

Recent Client Experience

NABS

Advancing Mental Wellness

Case Study

Full project Advancing Mental Wellness

Social Chain

A Narrative for New Growth

Case Study

Full project A Narrative for New Growth

Route

Defining a Future Landscape

Case Study

Full project Defining a Future Landscape

Matthew did a stellar job – he created a clear brand positioning narrative that clearly articulates Snowplow’s market, our role and our value contribution, plus a messaging framework to bring the whole brand story together in a coherent way for diverse audiences.”

Alex Dean

CEO

Snowplow Analytics

The Ozone Project

Building the Media Brand of the Future

Full Case Study

Full project Building the Media Brand of the Future

Point B

Putting People at the Centre of Change

Case Study

Full project Putting People at the Centre of Change

We have literally become hooked to Matthew’s way of thinking. He has an ability to help us see the bigger picture. The sum always feels greater because of his understanding of the parts.”

David Alberts

Founder

BeenThereDoneThat

The Beyond Collective

Growth Agents for the Audience Age

Full Case Study

Full project Growth Agents for the Audience Age

Newsworks

All In, All Together

Case Study

Full project All In, All Together

M&C Saatchi Performance

Action Planning

Case Study

Full project Action Planning

BeenThereDoneThat

The Benefits of Experience

Full Case Study

Full project The Benefits of Experience

I consider Matthew one of the best strategists in our industry. He has an astounding ability to turn complex business problems into simple solutions.”

Tracy de Groose

Executive Chair

Newsworks
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