Too often, strategic consultancy can be slow and over-engineered. Hook Strategy gets you more directly to the guidance and support you need.
Do you just need an individual strategic advisor? Or access to a broader set of expertise? We will help you to access the right model to meet your needs.
Matthew Hook founded Hook Strategy in 2019, and since then has supported marketing, media and not-for-profit organisations around the world to find strategy clarity; from major Foundations, to leading agency networks, to the global marketing organisations behind world-famous brands.
Before that, Matthew spent 18 years as a multi-disciplinary agency leader and strategic lead for some of the world’s strongest and most innovative organisations, including P&G, Disney, LEGO, Coca-Cola, Diageo and IKEA.
This included leading Carat, the UK’s second largest media agency, founding Jumptank, an innovation unit based in New York, and acting as Chief Strategy Officer at Dentsu Aegis Network.
Matthew takes personal accountability for every project, without compromise.
New ways of working have unlocked opportunities to assemble hybrid teams, unbound by legacy, to find better solutions.
Hook Strategy has built an active network of experts across strategy, innovation, marketing, data, capability and organisational change.
The network also provides instant access to experienced professionals from corporates and non-profits, established categories and emerging spaces.
These experts are harnessed as partners within a tight process to bring clients individual expertise and collective alchemy.