Unified Thinking

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Hook Strategy helps organisations to find clarity on complex issues.

We challenge, stretch and unify your strategic thinking.

Three birds flying above demonstrate strategic clarity in nature

Moments of Truth

At crucial moments it’s essential to unify your efforts behind a single strategy.

Hook Strategy leads collaborative strategic sprints designed to confront issues, review options, and find the best solutions.

We bring you the smart inputs and sharp questions you need to progress.

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Direction Setting

Define your ideal future state and the choices that will get you there.

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Story Building

Refine your narrative and the assets and ecosystem you use to tell it.

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Identify the capabilities and ways of working you need to progress.

Reasons to choose Hook Strategy


Effective strategy has to be holistic. With a hybrid of creativity, analysis, business leadership and organisational design, Hook Strategy is able to create unified thinking that works in the real world.


Moments of truth call for fast, decisive action. Hook Strategy has built collaborative sprint processes that brings people together effectively to solve problems, in a way that is efficient with time and resources.


Clarity depends on trust, and truth. Hook Strategy operates with candour, rigour and respect to enable everyone to focus entirely on the business of solving problems, together.


Access to the best thinkers makes a big difference. Hook Strategy is a quality-controlled, personal practice, supported by a community of diverse subject-matter experts to support large, complex projects.

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Client Work

Social Chain

A Narrative for New Growth

Case Study

Full project A Narrative for New Growth


Advancing Mental Wellness

Case Study

Full project Advancing Mental Wellness

Matthew’s strategic guidance has allowed us to find consensus quickly but with rigour, depth and a high level of inclusivity. Bring able to add value in this way quickly is a rare skill and to make it enjoyable too, even rarer. We wouldn’t be where we are without his skills and expertise.”

Sue Todd



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