The Benefits of Experience

Full Case Study

BeenThereDoneThat experience strategy intro logo


  • Professional Services


  • Learning and development programmes
  • New business and marketing narratives
  • Product and innovation strategy
  • Product and message architecture
  • Strategic process development


BeenThereDoneThat is a unique, Community-driven strategic advice company that delivers injections of fresh, expert thinking to organisations at speed.

Having excelled in the world of brand and creative strategy, BTDT wanted to respond to client needs by expanding into the worlds of brand experience and communications planning.


We built a new Experience Strategy vertical within BeenThereDoneThat, and in year one executed 23 different client projects as well as a highly scalable and sustainable product that is now a part of the core offering of the agency.


We examined client tensions around building great brand experiences, and developed a story and a product that would deliver value for some of the world’s greatest brands, from Beam Suntory to LEGO to Pepsico.

Over the course of a year, we built a product, a process, a pipeline of opportunities and a community of the world’s best thinkers to deliver it. We did this in a seamless partnership that went from experimental pilot to fully embedding Experience Strategy in the heart of the business.


This new product offering gained traction from the very start, and is now a significant contributor to the success of a dynamic and high growth business.

The relationship is still ongoing, and Hook Strategy is now building a range of new client offerings in partnership with the business.

We have literally become hooked to Matthew’s way of thinking. He has an ability to help us see the bigger picture. The sum always feels greater because of his understanding of the parts.”

David Alberts



Let's Talk

Get in touch


By submitting you agree that Hook Strategy Limited can securely hold your data in accordance with UK GDPR regulation and our Privacy notice.

This field is for validation purposes and should be left unchanged.