Practice Areas
Hook Strategy’s practice focuses on ensuring organisations have the direction, narrative and capabilities to progress.
Our processes combine insight gathering, collaborative workshops and co-creation to get you to the clarity you need.
Direction Setting
Define your ideal future state and the choices that will get you there.
Outputs include:
- Prioritised sources of growth
- Audience influence maps
- Product and innovation strategy
Story Building
Refine your narrative and the assets and ecosystem you use to tell it.
Outputs include:
- Brand positioning and purpose
- Product and message architecture
- New business and marketing
Capability Growth
Identify the capabilities and ways of working you need to progress.
Outputs include:
- Organisational design principles
- Strategic process development
- L&D programmes
Engagement Types
STRATEGIC SPRINTS
Most relationships start this way: with an accelerated look into the why, what and how of a key strategic issue.
LEARNING EXPERIENCES
Standalone workshop or training sessions which focus on building strategic capability in a key area.
STRATEGIC ADVISORY
Structured, ongoing retained relationships which support a management team with setting and embedding strategy.
Client Work
Snowplow Analytics
Accelerating the Data Journey
Case Study
Full project Accelerating the Data JourneyI consider Matthew one of the best strategists in our industry. He has an astounding ability to turn complex business problems into simple solutions.”