The Beyond Collective

Growth Agents for the Audience Age

Full Case Study

The Beyond Collective strategic process development intro logo


  • Professional Services


  • Brand positioning and purpose
  • New business and marketing narratives
  • Organisational design principles and structure
  • Prioritised sources of growth
  • Product and innovation strategy
  • Strategic process development


The Beyond Collective is an independent marketing communications group that wanted to crystallise a new 5-year business plan.

As part of this the group wanted to ensure it had the agency propositions and processes in place to deliver a distinctive and desirable offering that created sustainable long-term growth.


We refreshed the group proposition as ‘Growth Agents for the Audience Age’, and built creative and media propositions to support its effective delivery, and an operating model, structure and long-range growth plan to support it.

We then built new strategic processes and techniques to enable the business to deliver the client value proposition consistently and distinctively.


Hook Strategy ran a series of inclusive mini-sprints, designed to create focus around key areas sequentially so that the strategic approach was consistent and connected, with reviews at each key stage.

During the process, key internal stakeholders were engaged and facilitated throughout to ensure that the project had the maximum impact.


The team were extremely happy with both the outputs of the process, and how it worked. “5 stars. Highly recommended.”

Beyond Collective is now on a strong growth trajectory, with its Yonder Media currently ranking as one of the fastest growing independent media agencies in the UK.

We engaged Hook Strategy to help clear our heads and crystallise our 5 year business plan and our agency propositions and processes within it. Matthew is a lovely and super smart person to work with. He helps shape simple answers to some big hairy and complex questions. He is a great listener and ran a great stakeholder engagement programme at the beginning of our project. He went on to author robust strategic think pieces on our business. He then coached my team, helping them to shape and develop their own thinking. He also made it all happen, in spite of our madly busy schedules in lockdown. 5 Stars. Highly recommended.”

Zaid Al-Zaidy


The Beyond Collective

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