Newsworks
All In, All Together
Case Study
Industry:
- Government and Public Health
Services:
- Audience influence maps
- Brand positioning and purpose
- New business and marketing narratives
- Prioritised sources of growth
Why?
As Coronavirus hit the UK, the Government instituted ‘stay at home’ guidance that affected the whole of the UK. National adherence and unity was essential to public health outcomes.
What?
The UK’s news publishers came together to create an unprecedented partnership with Government to get across the most important public health messages under a unified creative umbrella ‘All In. All Together.’ From external wraps of most of the UK’s newspapers to customised content partnerships, the partnership played a significant role in the biggest public information campaign in UK history.
How?
Hook Strategy worked with Newsworks, OmniGov and the UK’s major newspapers to create a process of insight, creation and effectiveness tracking that ensured that key messages cut through when they were needed the most.
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