Practice Areas
Hook Strategy focuses on ensuring organisations have the direction, story and capabilities to progress.
We combine insight gathering, co-creation and collaborative workshops to help you reach clarity.
Direction Setting
Define your ideal future state and the choices that will get you there.
Outputs include:
- Prioritised sources of growth
- Vision & values
- Product and innovation strategy
Story Building
Refine your narrative and the assets and ecosystem you use to tell it.
Outputs include:
- Brand positioning
- Product and message architecture
- New business and marketing
Capability Growth
Identify the capabilities and ways of working you need to progress.
Outputs include:
- Organisational design principles
- Process development
- L&D programmes
Engagement Types
CHANGE CONSULTING
Business and brand transformation at pace, supported by true experts.
SOLUTION SPRINTS
Accelerated, collaborative processes to create new stories and strategies.
STRATEGIC ADVISORY
Mentorship, expertise and facilitation to help people and teams progress.
Client Work
Snowplow Analytics
Accelerating the Data Journey
Case Study
Full project Accelerating the Data JourneyI consider Matthew one of the best strategists in our industry. He has an astounding ability to turn complex business problems into simple solutions.”