About Us
Hook Strategy offers the full accountability of a personal strategic practice, backed by a network of world-class experts and practitioners.
Matthew
Hook
Matthew
Hook
Matthew Hook founded Hook Strategy in 2019, with a deep focus on creating strategic clarity.
Since then, he has worked with major foundations, leading agency networks, global marketing organisations and innovative startups in accelerating their progress.
Before that, Matthew spent 18 years as a CEO and CSO at Dentsu, and as strategic advisor to some of the world’s most innovative organisations, including P&G, Disney, LEGO, Coca-Cola, Diageo and IKEA.
Matthew takes personal accountability for every project, without compromise.
He is also co-Founder of LookUP, a StoryTelling consulting/L&D business.
+Network
There is a world of brilliant experts out there, if you know where to find them.
Hook Strategy has built an active network of experts across strategy, innovation, marketing, data, capability, and organisational change.
This the network that powers our bigger projects.
